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2016 Mobile Ad Summit
Thursday
, 
March
 
02
 at 
6:00pm
 
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Factory Farming in Minnesota - Time for a Change?

Thursday
, 
March
 
02
 at 
6:00pm
 
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About the event:

A coalition of national and area environmental, religious and community groups are joining forces to challenge and question the social justice, environmental, and animal welfare impacts of factory farming in Minnesota.  This event, "Factory Farming in Minnesota - Time for a Change?” — to be held from 6:00 pm to 7:45 pm CT on Thursday, March 2, 2017 at Minnesota State University, Mankato, is the third in a series. The first event was held in St. Paul in September 2016. The second event was held in Rochester on February 4, 2017. These events are open to the public and free to attend. 

Join us for a panel discussion about factory farming in MN:

Join Sonja Trom Eayrs (lawyer and farmer's daughter), Jeff Johnson (Philosophy, St. Catherine University), Colleen Carpenter (Theology, Sister Mona Riley Endowed Chair of Humanities, St. Catherine University), Tim Culver (Attorney and Legal Fellow, The Minnesota Center for Environmental Advocacy), and Chris Petersen (Family Pig Farmer, Social Responsible Agricultural Project Associate) for a panel discussion of the social justice, environmental and animal welfare impacts of factory farming in Minnesota.


The event is the brainchild of Dr. Jeff Johnson, Philosophy, St. Catherine University, a frequent lecturer on the topic of animal welfare. Following a tour of factory farms in southern Minnesota, Dr. Johnson joined forces with other faculty members at St. Catherine University and Sonja Trom Eayrs. Sonja's parents are currently involved in a pending appeal before the Minnesota Court of Appeals which challenges installation of the 11th swine factory farm within a three-mile radius of the Trom family farm in rural Dodge County.

 

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


Event sponsors:


The event will be held at the Ostrander Auditorium in the Centennial Student Union (CSU) at Minnesota State University, Mankato, on Thursday, March 2, from 6:00 pm to 7:45 pm CT. 

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